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A permanent home for great software businesses that are the lifeblood of niche industries
We buy to hold forever
When we find a good match we intend to hold onto that match forever. Great companies are rare and it's our desire to build a permanent, durable portfolio of some of the world's great vertical software businesses
Real independence
We believe that the entrepreneurs and management teams who have built the businesses we want to buy have earned the right to run their companies as they see fit. Where we can help, we help, otherwise we let management teams get on with the work they know best.
Resources for the long term
Whether it's operational support or help recruiting world-class talent, we are committed to supporting your goals with the help of our wide-ranging network of partners and experts.
Our Commitment to Your Legacy
We understand that selling the business you have founded and built over many years is one of the most important decisions you will make in your life.
While it is our sincere hope to build the best permanent home for vertical software companies, we are clear eyed that we will not always be the best fit for everyone. To that end, if we determine we are not the best fit, we will work hard on your behalf to find a great fit within our trusted network of peers and competitors.
If you decide to join the Tradewind family, we want you to know that we are committed to protecting, nourishing, and growing the legacy you have built.
Taking a company from zero to one is a tremendous challenge and we understand the responsibility we have to preserve the legacy of the founders who entrust us with their creation.
Our Process
Intro and Fit Call (30 minutes)
Confidential conversation with one of our partners to learn your goals, outline our criteria, and decide together whether we should move forward. No data rooms, no NDAs at this stage.
Focused Review (3 - 4 weeks)
We study the essentials—customer retention, financials, code base, and key team members. You get one point of contact and a clear list of the information we need. At the end of the review you receive a firm, fully financed offer.
Close and Transition (60 - 90 Days)
We work through the purchase agreement and terms of the sale. You choose your level of involvement after close—step away on day one or stay on to continue building your company. Either way, we preserve your culture, keep your team, and ensure your customers never feel a ripple.
The Tradewind Guide to Succession Planning
Handing your company to the next owner looks clean on a slide, but founders know the real hurdles are people, timing, and trust. This guide cuts through the theory and shows the handful of buyer questions that drive valuation (recurring-revenue quality, team depth, customer stickiness, upgrade headroom) and gives you a 60-day checklist to answer them—so diligence moves fast and your legacy stays intact.
Subscribe to our quarterly newsletter
We breakdown what we are seeing in the market, the verticals we are learning about lately and the behind the scenes of our growth initiatives at our portfolio companies.
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